ADE Connecting Data – Mini Conference Cafe

The Academy of Digital Entertainment (ADE) is organizing a mini-conference cafe on connecting data with some interesting speakers. See the program below and join the event!

When: 2nd December
Where: Staff canteen, N-Building, NHTV, Mgr. Hopmanstraat 1, Breda
What: Presentations and discussions on gaming, simulations, urban planning, consumer behavior, media, internet commerce, and much more.
Who: Various keynote speakers from industry and knowledge institutions
Why: Share knowledge and discussion about the role of data and entertainment in connecting NHTV fields. Potential role of ADE and NHTV.
Whom:NHTV professors, researchers, lecturers, students, industry advisory board members and everybody who is interested in how connections between fields within NHTV can be made.

Tentative program
13:30 Welcome
13:40 How ‘data’ is changing our world? Prof Dr Jaap van den Herik
Leiden Institute of Advanced Computer Science, Leiden University
14:05 Data simulations Dr Igor Mayer Associate professor Faculty of Technology, Policy and Management at Delft University of Technology
14:30 Break I
15:00 Games, Data and Behavior Dr Mata Haggis
Academy for Digitial Entertainment, NHTV University of Applied Sciences
15:25 Measuring Consumer Preferences Dr Maryam Miradi
Data Scientist Ahold, Belastingdienst and Director/Owner at Profound Analytics
15:50 Break II
16:00 Data en Persuasion Dr Maurits Kaptein
Assistant professor in Artificial Intelligence at Radboud University, Nijmegen, cofounder
16:25 Drinks
16:30 Panel on connecting data @ NHTV
17:15 Network drinks

LAB Talks


Another inspirational evening coming up, introducing LAB (Learning And Beer) Talks! An evening filled with a good variety of speakers, we invite you once again to get inspired and exchange ideas. Of course, at the end of all the talks we invite anyone on stage to be a ‘one minute wonder’! Speakers will be announced in the weeks to come on the event page. See you there!


Find more information on the Facebook event.

Performatory and Creative Lab publish campus manifest

As you might have seen on our Facebook, the Lab, together with the Performatory of the Academy for Leisure, have pinned down their manifest surrounding the new NHTV campus. For those that would like to read the full manifest, we’ve got it right here.


The Inspiration Incubator

As a response to the NHTV Campus developments of today we, The Performatory and The Creative Lab, want to share our view on creating an open, inspiring and creative meeting space.

Imagine a space where both creative thinkers and creative designers work together, share knowledge and strengthen each other. A space where we have all resources available to expand the experimental output generated with projects of The Performatory and The Creative Lab. A space where students, experts like staff and researchers, alumni and professionals co-create new and existing real life projects that will have an impact on the modern world. A space which brings together creativity and expertise and offers student the opportunity to work on projects of their own.

Not only by sharing knowledge but also because of cross-sectorial cooperation we are able to inspire each other and solve problems that seemed impossible to crack. We want to promote multidisciplinary cooperation between all different academies that, with the construction of the NHTV Campus, are all largely situated on one location. This creative meeting space would be the heart of NHTV’s creative soul and the perfect incubator for generating new innovative solutions to (old) problems.

We believe it is a great opportunity for NHTV to showcase projects, both running and completed, and moreover to show all students, staff, researchers, alumni and professionals what facilities NHTV offers them. A space where inspirational events can be held and where impulsive, cross-sectorial meetings lead to multidisciplinary teams working together to gain more experience and knowledge on their personal field of interest.

A space for NHTV, for all. A creative playing field.
The Inspiration Incubator
On behalf of The Performatory & The Creative Lab


Mark Stevens shortfilm ‘I <3 U 4FR’ screens on 27th of October

Foto 4

Born in Maastricht, the Netherlands, Mark Stevens studied at the film academy in Genk, Belgium. Besides that he made several projects in Belgium and the Netherlands, including the video clip ‘Woodstock’ for the Dutch band ‘Late as Usual’, the ‘New Orleans skyscraper’ promotion video for Vesteda Rotterdam and the short film ‘Deus ex Machina’. Some of Mark’s films are made together with producer Oscar Bastiaens, which included Mark’s graduation film ‘I <3 U 4VR’.

Mark just loves storytelling and all aspects of it. He focuses on a good story and then seeks a style that fits with the story, not the other way around. Art-direction and sound design are two aspects were Mark emphasis on in all his films. In‘I <3 U 4VR’,  Mark takes these elements to a higher-level.

‘I <3 U 4VR’ is set in the future were the digital world has taken over the real life communication. Is this the life we adore, stuck to our phone and social media? The film has an untypical art direction style and that’s what makes the film so fascinating.’

For more information on the film screening event, click here.

Lab resident 2014-2015

The Creative Lab is excited to present its new resident!

Stefan Lugtigheid


Hi I’m Stefan Lugtigheid, I graduated from the Master in Media Innovation in 2012. I’m currently working as a product designer on ProjectBooks.

With ProjectBooks we are trying to change the approach for tracking your working hours. People generally hate to track their hours and postpone it. And the more you postpone it, the harder it becomes to remember what you did during a day.

During a workday, you use software application to get your work done (e.g. e-mail, calendar, Photoshop, …). While working with those applications, you already leave traces of what you did, for example by saving a file or sending an e-mail. ProjectBooks collects all those traces to “guess” what you did during your day. We believe that in the future, tracking your hours will be a fully automated process.

For ProjectBooks, I’m turning abstract problems into concrete solutions together with the development team. This means the idea development, design, technical development and testing of our web application, iOS application and the marketing websites.

Feel free to come by and say hello!

Weekly open lab meetings

As of the academic year 2014 – 2015 the Lab will organize the ‘Open Lab Meetings’ every Thursday from 16:00 to 17:00 at the Lab (NHTV, N-building, N2.101). Everyone is welcome to join these meetings in which we will discuss the progress of running projects, but also provide everyone the chance to talk about a project they want to start or to join in on one of the projects the Lab will start. On our events calendar you can see whenever these meetings will take place.

See you there!

‘Dyskinetic’, now available to anyone

Our oculus film ‘Dyskinetic‘ is now available to download. Click the link and start downloading the zip file that contains a male (M) and female (F) version of the film. Please take into account that calibration has to be 100% correct, this sometimes may fail. Restarting the oculus is a simple way to get this solved. In order to get the best experience, have the viewer lie down and make sure there is no background noise.

Happy viewing!

BLOG: Dyskinetic, the aftermath. By Brenden Gibbons


Creating Dyskinetic was a strange experience for me. After all, I’m a game designer by trade, but the idea of tackling some of the challenges that creating a film for the oculus rift presented was just too interesting to pass up, especially the idea of writing something that made sense considering you could look around, but not move. I learnt a lot in the time that I spent and created something that I was massively proud of, but I know there’s more that we can do.

In the beginning, I had a few simple personal goals, make something that showed off the potential for using the oculus rift for films, the potential for first person cinema and to attract other creators. Someone with time and resources could make something potentially amazing, but there was too much focus on tech, not enough on exploring the interaction or the interface of the experience. So whatever was made, I wanted it to tell a story, to actually be one of the first things to really explore the narrative potential within a virtual reality experience.

The brainstorming process was relatively quick because of all the restrictions we had. We only had two GoPro cameras. We only had two months of time to do everything and the manpower of two people who were busy with other commitments. We settled on a concept where the viewer and the character was on a bed, so the viewer couldn’t move their head to see where we couldn’t film because we only had two cameras. This didn’t end up exactly working, we still had people sitting up, looking behind, looking at the seam, but it ended up being part of the experience itself.

We worked slowly in the beginning and spending a few hours each week trying to slowly figure out the tech, but with the deadline looming, we spent more and more time trying to understand how the process could work. There was very little documentation on creating something like this. I had an epiphany of how it needed to work and suddenly, it all began to fall into place.

However, it still took a lot of mental power and a lot of bashing my head against programs to make them work the way I wanted to when I hadn’t even heard of them two-three weeks before, but I was getting closer and closer. I managed to go through the full post-production process and created a short five second film about two days before the actual shooting.

The final post processing took about 3-4 working days, with me still stumbling over some of the programs I managed to vaguely understand and then I handed it off to Oscar. It was so odd because I felt triumphant that I had finally completed this, but I wouldn’t even see someone else watch it properly until six days, since I was to go to Berlin for a games festival.

And on the final day of GoShort, I was there. It was quiet, since the shops were closed, but there was still a stream of people, waiting patiently for half an hour just to watch a 7 minute experience. A woman even told me that she had thought she would ask me to stop the film because she almost cried, but her hearing me and her friend talk about it had reminded her that it was just fiction. Another told me that the experience felt spiritual.

It.. was odd to think that my work had such an effect on someone else and in my head, whilst i know it was a success and I’m happy with what we managed to do, there’s so many things that can be done better. I have a lot of thoughts about how to make a second one, and thoughts on why the narrative is so difficult, which would probably merit some kind of paper in itself. But I’m happy. I hope I inspired someone to pick up some cameras, a rift and figure out their way of doing it.

By Brenden Gibbons, writer and technical lead of Dyskinetic

Fourth speaker announcement!

jane-op-de-radioOne of our speakers for the Creative Lab evening is Jane Trapman. She is an IMEM alumni who took a Master in Imagineering. Therefore, she gained the title ‘Master in Business Innovation’. Jane Trapman will be speaking about imagineering. Imagineering is another way of looking at things. Imagineers look at the empirical data reports, however they also follow their ‘guts feeling’. It is about thinking different and being innovative. Imagineers look for good experiences because a good experience keeps consumers at your company. Companies do not just sell products, they also have to sell identity and stories. Want to learn more about imagineering and how it works? Then you should join the Creative Lab evening!

Third speaker announcement

MixblocksThe speaker Stefan Lugtigheid, an MMI alumnus, will talk about Mixblocks. Mixblocks started as a hobby project for making music in a more intuitive way. It became a business of five people looking for possible commercial opportunities.  However, they want to go back to their roots because it did not fit their thought of “music for all the people”. Now they want to involve enthusiastic people to make it a successful open source project. Dou you think you can do it better than the men at Mixblocks? And have some experience in starting/participating in an open source project? Then we challenge you to come to the Creative Lab!

Check out the Mixblocks demo here.